The Different Types of Focus Groups
Focus groups come in many shapes and sizes. While the format may feel familiar—small group, guided discussion, open sharing—the actual purpose and content of each...
What to Expect in a Focus Group
If you’ve been invited to join a focus group, congratulations—your opinion is about to make a real impact. Focus groups are a powerful tool used...
What is a Focus Group?
If you’ve been invited to participate in a focus group, you might be wondering: What exactly is it—and why does my opinion matter so much?